Write to be Credible

Over the years I have heard so many people say to me that they do not have the time to write a book and that they cannot afford the cost of publishing it. My response is always, “Quite simply, you cannot afford not to write your book”. It is at tough times like these when people begin to scrutinise their …

You Know You’re the Leader, but Do They?

These are strange times, folks.  Never have opportunities been so plentiful, yet never has business been so fiercely competitive.  Customers are more knowledgeable than ever about their business requirements, and bizarrely this coincides with a determination to hold onto every penny they can for as long as they can. Unfortunately, the customer doesn’t always know as much as they think they …

Why too many creative ideas could actually lose you business

When it comes to entrepreneurship, it can be tempting to move swiftly from one idea to the other. But entrepreneurs need to put the brakes on their creativity and enjoy the success of projects one at a time before moving on to their next challenge. A simple recognition of one’s success, and even a celebration, can have a greater impact and ROI …

How will you be remembered?

You probably feel alive and vibrant today, but one day it’s inevitable you will no longer be here in the flesh. When that day comes, I wonder what you will be leaving behind. A family – spouse, children, grandchildren, maybe great-grandchildren? Assets such as a house, car or other material possessions? Perhaps also intangible assets, like a company? In addition …

Designing Your Book

Every author gets involved in the design of their book in different ways. For a start, every single author has ideas about the design of their book. If this is you, then bear in mind that while this may be the first time you’ve worked on a book, your book designer (and possibly a whole company behind him/her) will have …

The key to freedom and independence is thought leadership

Sitting here in my UK office while my family and U.S.-based friends are taking the day off and attending barbecues and fireworks, I’m reflecting on what real freedom and independence look like. I moved across the pond 23 years ago (hard to believe!) and I am grateful I had the freedom to make that choice. I became self-employed 12 years …

Is a high profile worth anything?

Earlier today, I posted that I’d been contacted by the team of a major superstar and there was a fantastic opportunity for up to 5 of my high profile clients to participate as well. Anticipating a flood of responses, I explained I had to use some criteria to choose whom to work with: Large (1000+), engaged network on several platforms, …

A question of HOW to Reach your Audience

So now we come to the question of HOW to REACH your audience. There are indeed so many ways, but here is a good look at the best, tried and tested, techniques. Where you can have the biggest impact in the shortest time. Networking Networking is important, in fact it’s crucial. When people don’t see you, they forget about you. …

Reach for the BOLD

Welcome back to the blog. First, let’s recap. The last time we looked at what exactly a REAL Thought Leader is. The acronym, let me remind you, is as follows: R eal E ngagement A uthority L ongevity Now I’d like to look at each of these elements (or chair legs, remember the wobbly chair?) so today we are taking …

REAL Thought Leadership

So, we reach the crux of REAL Thought Leadership. We know now that innovation is the key to being a thought leader and that there also needs to be some kind of following. If you think of thought leaders you’ll see how they have influenced others’ thinking, which leads to action which in turn creates a shift in society. Is …