Over the years I have heard so many people say to me that they do not have the time to write a book and that they cannot afford the cost of publishing it. My response is always, “Quite simply, you cannot afford not to write your book”. It is at tough times like these when … Continue reading Write to be Credible
These are strange times, folks. Never have opportunities been so plentiful, yet never has business been so fiercely competitive. Customers are more knowledgeable than ever about their business requirements, and bizarrely this coincides with a determination to hold onto every penny they can for as long as they can. Unfortunately, the customer doesn’t always know as … Continue reading You Know You’re the Leader, but Do They?
When it comes to entrepreneurship, it can be tempting to move swiftly from one idea to the other. But entrepreneurs need to put the brakes on their creativity and enjoy the success of projects one at a time before moving on to their next challenge. A simple recognition of one’s success, and even a celebration, can have … Continue reading Why too many creative ideas could actually lose you business
You probably feel alive and vibrant today, but one day it’s inevitable you will no longer be here in the flesh. When that day comes, I wonder what you will be leaving behind. A family – spouse, children, grandchildren, maybe great-grandchildren? Assets such as a house, car or other material possessions? Perhaps also intangible assets, … Continue reading How will you be remembered?
Every author gets involved in the design of their book in different ways. For a start, every single author has ideas about the design of their book. If this is you, then bear in mind that while this may be the first time you’ve worked on a book, your book designer (and possibly a whole … Continue reading Designing Your Book
Sitting here in my UK office while my family and U.S.-based friends are taking the day off and attending barbecues and fireworks, I’m reflecting on what real freedom and independence look like. I moved across the pond 23 years ago (hard to believe!) and I am grateful I had the freedom to make that choice. … Continue reading The key to freedom and independence is thought leadership
Earlier today, I posted that I’d been contacted by the team of a major superstar and there was a fantastic opportunity for up to 5 of my high profile clients to participate as well. Anticipating a flood of responses, I explained I had to use some criteria to choose whom to work with: Large (1000+), … Continue reading Is a high profile worth anything?
So now we come to the question of HOW to REACH your audience. There are indeed so many ways, but here is a good look at the best, tried and tested, techniques. Where you can have the biggest impact in the shortest time. Networking Networking is important, in fact it’s crucial. When people don’t see … Continue reading A question of HOW to Reach your Audience
Welcome back to the blog. First, let’s recap. The last time we looked at what exactly a REAL Thought Leader is. The acronym, let me remind you, is as follows: R eal E ngagement A uthority L ongevity Now I’d like to look at each of these elements (or chair legs, remember the wobbly chair?) … Continue reading Reach for the BOLD